“For decades, television could be watched only one way — through the television set — and audiences had a choice of three channels,” said Campbell, a BU alumna.
“Today, consumers have as many as 17 media platforms from which to choose, from video game consoles and MP3 players to smart phones and tablets. We will look at how networks are adapting to this fragmented and rapidly changing market.”
Campbell, appointed president of the ABC-Owned Television Stations Group in May 2010, is responsible for the company’s local TV stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham and Fresno. Based in Burbank, Calif., she also oversees other businesses within the group, including ABC National Television Sales, The Live Well Network and the syndicated series, “Live with Kelly and Michael.”
A 1983 BU graduate with a dual major in journalism and political science, Campbell began her broadcasting career as a college student working on a local teen magazine show at KDKA-TV, Pittsburgh.
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